As organizations mature in their approach to mobile strategy, more emphasis on calculating ROI, business value, and the cost of mobility emerges. Not to be confused with traditional monolithic enterprise application projects, mobile applications are highly iterative in their development and are more acutely focused on addressing a very targeted use case with a strong demand for faster time to market. Due to the transformative potential of mobility, the value of an app can often be intangible or difficult to quantify upfront and often cost factors are over-simplified in terms of developer time and effort. While ROI is difficult to calculate, reasonable estimates are possible. This presentation highlights:2022Mobile: Disrupting technology, business and ROI measurement2022Beyond UI: A breakdown of the true costs of mobility2022Mobile app development: When a Mobile app development platform makes sense2022Example use case scenario and cost breakdown2022Summary: ROI is more than just mob